Adding video to your marketing toolbox provides a powerful way to get complex messages over to customers in the most effective way. Videos engage with your audience in a way that no other medium quite matches. Further, with Google now featuring videos on the first page of its results, one of the most cost-effective marketing communications decisions you can make is to create your own YouTube channel for your own company videos. You could also embed those videos in your website, link to them on newsletters and more.
If that sounds daunting, it needn’t. With just a few photos and an idea of the message I can quickly create a video consisting of animated stills supported by rolling text and/or a voiceover. No cameras or lighting – quick, inexpensive and effective. At the other extreme, with the latest HD video cameras, a full lighting kit and comprehensive audio capabilities, I can film and then edit a corporate video that will demonstrate your credentials and capabilities in your market. And with my journalistic expertise, I can also script it for you if required.
Of course there are a huge variety of options in between: the range of videos I can produce covers the full spread of requirements, including animated press releases, product videos, training videos, webinar style videos, conference and event videos, presentation videos, and corporate videos. I can also offer storyboarding, scripting and voiceovers.
Camera: Panasonic HD
Grip: Libec tripod and dolley
Lighting: Ianiro Mix Kit 12
Shotgun mic: Rode
Lapel mics: Sony
Hand mics: Audio Technica
ENG audio: Audio Technica
Software: Final Cut Studio
Transport: Mercedes van
Favourite stat: The average time a visitor spends on a text-only site is 60 seconds. On sites with video, it’s 12 minutes
Video as part of your marketing strategy
MARK SIMMS © 2013 All rights reserved