This week, I've got a second top tip for massively improving the quality of your videos. And this one won't cost you a penny. So, with presentation-style videos in mind, let me start by asking you a question: what separates the professional videos from the rest? The answer, of course, is that in the professional videos, the presenter never makes a mistake.

I'll let you in on a secret. Take it from someone who's been filming for over 20 years, recording audio for a lot longer, and laying down drum tracks since he was 16. No one ever gets it perfect in a single take, and chances are you'll make as many mistakes in the first take as you do in the 21st. The difference between the professional videos and the rest is how they deal with those mistakes.

In a typical non-professional video, when the presenter stumbles over a word, fluffs a line or forgets what he was going to say, the video editor simply cuts the video, and then rejoins it when the presenter starts again. For the viewer, this means a visually jarring cut where the presenter seems to suddenly shift position. Even when you put in a crossfade, it's still glaringly obvious, and all the viewer will be focused on is the mistake.

So how might we do things differently. Well, first go through and film all of the presentation, simply picking up again at the points where you go wrong. What you now need in the edit is something else to cut to to hide the mistake. So when you're done filming the presentation, do a bit more shooting from a different angle of the product or whatever is being talked about. Now if there is a stumble, rather than just watching it play out on screen in all its glaring amateurishness, we can simply cut away and no one is any the wiser. And we've not only covered up the error, we've added a whole new layer of professionalism.

Yes you're adding work in post production, but the goal in any video is to keep the viewer focused on what you want to talk about, and not on any mistakes you might make.