Purely by coincidence I would imagine, I’ve been asked three times already this month for tips on writing press releases, features, case studies and news items for the trade media. As it happens, I’ve produced a best practice guide covering exactly that. You can download the PDF here.

Entitled “The Trade Media and Beyond – a best practice guide to writing for business-to-business publications”, it covers the role of PR as part of a wider marketing communications strategy, and explains how you can elevate your press material above that of your competitors.

After all the previous posts on video, it’s probably about time we covered print.